The word “natural” on a product label can be powerfully persuasive, making consumers feel like they are choosing a healthier, safer, and more wholesome option. However, the Food and Drug Administration (FDA) has no formal, regulated definition for the term “natural.” This allows manufacturers to use it as a marketing buzzword on products that still contain highly processed or controversial ingredients. This practice, known as “greenwashing,” can mislead shoppers who are trying to make healthier choices for their families.
