Keir Starmer promised he would turn the Labour party around and give it back to the British people. Three years on from becoming leader, he can credibly claim to have done just that. Research released today by YouGov for WPI Strategy shows that Starmer’s Labour is closer to the public on the issues that matter most to them – and voters perceive the Conservatives and Rishi Sunak as being well to the political right of the British people.
Overall, voters characterised themselves as 4.6 out of 10 on a scale where 0 was leftwing and 10 was rightwing. They placed Keir Starmer as 3.9 on the same scale, Sunak on 7.3, and their parties not far behind with Labour on 3.3 and the Conservatives on 7.6.
