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Fortune
Fortune
Tatiana Sataua

EXPLAINED: A clippy marketing moment with muse meta has given ai a cute face | Vintage Vibes

Jolly, the mascot for the Muse AI agent, during the Meta Connect event in Menlo Park, California, US, on Thursday, Sept. 24, 2026. Meta Platforms Inc. is expanding its smart-glasses lineup with camera-free models, support for the popular new Muse assistant and a hearing-aid mode. (Credit: Minh Connors—Bloomberg/Getty Images)

Nothing says “Trust me with your inbox, your calendar, and your credit card” quite like a smiling toy with admin access. At least that seems to be the bet Meta and OpenAI are making amid all the AI doomerism talk, giving their new AI agents faces people might want to hug.

Meta introduced Muse on Sept. 8 and later gave it Jolly, a fuzzy, customizable mascot with rosy cheeks. On Sept. 29, OpenAI unveiled Dots, whose optional colorful characters sport accessories like berets, bow ties, and glasses. Users of both can even give their agent a name.

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