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Vaishali Varu

UNCOVERED: A disney plus price hike is coming what to expect - The Untold Story

Disney Plus Disney Hulu Bob Iger United States Comcast

Disney Plus logo with TV remote

CEO Bob Iger announced on Disney’s Q2 earnings call on Wednesday that the company plans to increase the price of its ad-free plan (currently $10.99/month), to create a wider "delta" between that and the price of its Disney Plus with ads service ($7.99/month).

But, the media giant says that the price rise, due later this year, comes with "added value" for subscribers who will now get added Hulu content (similar to the Disney Plus experience in countries outside the U.S.) The combined Hulu and Disney Plus content will be available in a new "one-app experience."

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