From December 1, Aavin will offer its Delight variant of milk with 3.5% fat and 8.5% solids non-fat (SNF) to monthly milk card holders as well, Dairy Development Minister Mano Thangaraj said here on Tuesday.
Speaking to presspersons after a review meeting, he said it would be available to cardholders at ₹21 per 500-ml packet. The MRP rate of this variant, fortified with vitamins A and D, is ₹22 per 500-ml packet. Cardholders will be able to save ₹2 per litre.
Delight milk, which comes in a purple coloured pack, was launched in May 2023. Initially, Aavin sold 20,000 litres of milk per day. At present, this has climbed to 2 lakh litres per day (LLPD). A total of 4.5 LLPD of milk in Chennai is sold to monthly milk card holders, who pay in advance. For toned milk, with 3% fat and 8.5% SNF, cardholders pay ₹18.50 per half-litre packet, while it retails for ₹20 per half-litre packet.
