Abercrombie & Fitch (NYSE: ANF) has spent the past decade rewriting its story in American retail. Mostly written off by investors in the mid-2010s, the company has transformed itself from a fading mall brand that teenagers had outgrown into a closely watched turnaround. Fourteen consecutive quarters of sales growth with a popular Hollister sub-brand, Abercrombie once again became a favorite, dramatically peaking in 2024.
Now, the story is not so clear. After a punishing stock slide in the first five months of this year, the retailer’s stock is back up more than 50% over the past three months. Its business keeps expanding, but there are pressures surfacing.
