NEW YORK—As Hollywood struggles with its first major actors and writers' strike since the 1960s, a new analysis by MediaRadar quantifies some of the advertising trends that the strike could impact. The study noted that some genres like soap operas and sitcoms that saw growth before the strike are particularly vulnerable.
“TV broadcasters could be hit hard if this strike continues for many more months,” said Todd Krizelman, CEO, MediaRadar. “Lucrative late night talk shows specifically have been off the air already for a couple months. Soon, fall programming, including talk shows, soap operas, and primetime sitcoms should air. However, that is likely to be delayed since they rely on writers throughout the summer for scripts.”
