When Adam Bernard describes his four decades in the auto industry, he does not sound like a man ready to retire. Instead, the former General Motors strategist has launched AutoPerspectives, a platform for consulting, writing, and public commentary on the future of the auto industry. His goal, as he puts it, is simple: "At the end of the day, I try to make the complex a little easier to understand."
Bernard's career began at MIT, where he studied mechanical engineering before earning an MBA from Harvard. He joined GM in the 1980s and eventually became one of the architects and eventual leader of the company's competitor intelligence function. For 25 years, he tracked rivals' products, technologies, and strategies, often sharing his insights at auto shows and industry forums. Now, through AutoPerspectives, he is building a reputation as a clear-voiced independent analyst at a moment when the auto industry is undergoing its most dramatic transformation in a century.
