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T3
T3
Technology
Matt Kollat

UNCOVERED: Adidas hints at radical new shoe tech as the brand s running business surges - The Untold Story

Adidas Hyperboost Edge shoes.

Adidas may be on the verge of another technological leap in running shoes.

Speaking during the company’s full-year 2025 results presentation, CEO Bjørn Gulden revealed that the brand is “very, very close” to bringing a new type of running footwear to market, performance shoes made using additive manufacturing.

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