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International Business Times
International Business Times
Business
Sam Reeves

RARE PHOTOS: Adidas reports 2023 loss on kanye fallout | Rare Historical Photos

Adidas hopes to turn its fortunes around after its split from Kanye West (Credit: AFP)

Adidas on Wednesday reported a loss in 2023 due to the fallout from the end of its tie-up with Kanye West, but the company insisted it was starting to turn its fortunes around.

In late 2022, the German sportswear giant ended its contract with the US rapper, now known formally as Ye, after he triggered an outcry with a series of anti-Semitic social media posts.

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