Not a lot surprises me when it comes to AI-powered photo editing tools nowadays, because the technology has advanced so far, so quickly. But the same can’t be said for AI-powered video editing tools. That’s why I’m so intrigued by the announcement at Adobe Max 2025, today, that Adobe Premiere is getting Adobe Lightroom-style masking options, including one that uses artificial intelligence to select people and objects in video footage.
The Object Mask Tool allows you to instantly select your chosen person/object, which will then shroud them in a mask overlay that stays with them as they move about the frame. With the object selected, you’re then free to locally color grade, blur, and add effects to the background. You can see this in action via the video (above).
