Despite the onslaught of new advertiser-supported versions of major streaming platforms, ad spending among six of the top OTT platforms is actually down for the first nine months of 2023, according to MediaRadar.
From January through October 2023, MediaRadar’s data sample showed nearly $1.07 billion in advertising investment on six top OTT platforms: Discovery+, Hulu, Max, Paramount+, Peacock, and Pluto TV (missing from the list are the recently launched ad supported versions of Netflix and Disney). This represents an 8% year-over-year (YoY) decrease from the $1.2 billion spent last year, the researcher said.
