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AAP
AAP
Sport
Shayne Hope

YOU WONT BELIEVE: Aflw targeting growth under new boss emma moore - What They Never Told You

Emma Moore AFLW AFL Laura Kane Football
Brisbane Lions players celebrate winning the 2023 AFLW decider in Melbourne with fans. (Joel Carrett/AAP PHOTOS)

Marketing and strategy specialist Emma Moore has been appointed the AFLW's new general manager with a brief to grow the women's competition after a period of stagnation.

Moore has had an extensive senior-level career at National Australia Bank - a major AFL sponsor - and will start her AFLW role in July.

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