The D=SIGN Digital Signage Conference kicked off yesterday morning with an informative session entitled “AI Primer for Digital Signage.” Hosted by Jim Nista, creative director for Nista Digital Content, the class covered artificial intelligence basics before heading into its expanding uses in digital signage.
To exemplify what AI is, Nista referred to Nigel Richards, a New Zealand man who memorized every word in the French Scrabble dictionary and won the French Scrabble Championship even though he could not speak French. Did he know what any of the words meant? No, but he knew they existed, and that is pretty much AI in a nutshell—it doesn’t know the meaning of the words it uses, but it knows the words.
