Artificial intelligence chatbots are revolutionizing the way consumers shop online, offering personalized assistance and product recommendations. These chatbots, also known as shopping assistants, are becoming increasingly popular among retailers and e-commerce sites.
One notable example is Rufus, a generative AI-powered shopping assistant launched by Amazon. Rufus helps customers with queries like product recommendations and deal hunting. Other companies like Walmart and Perplexity AI are also testing similar chatbots in select product categories.
