You check prices online for a flight to Melbourne today. It’s $300. You leave your browser open. Two hours later, it’s $320. Half a day later, $280. Welcome to the world of algorithmic pricing, where technology tries to figure out what price you’re willing to pay.
Artificial intelligence (AI) is quietly remaking how companies set prices. Not only do prices shift with demand (dynamic pricing), but firms are increasingly tailoring prices to individual customers (personalised pricing).
