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The Guardian - UK
The Guardian - UK
Technology
Jennifer Rankin in Brussels

RARE PHOTOS: Ai labels to be compulsory on authentic looking content under eu rules - The Real Truth

A person with blonde spiky hair wearing a white tank top dances in a nightclub setting
Screengrab of an AI-generated image of the French president, Emmanuel Macron, dancing in a 1980s nightclub. Illustration: Web

From apparently conspiring to steal elections to abusing staff or performing embarrassing dance moves, the last few years have seen plenty of fake content made about politicians intended to malign its targets and mislead the public.

Now EU rules aim to stem the flood of this deceptive content: starting from Sunday, artificially generated images, audio and text designed to look authentic must be labelled.

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