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Al Jazeera
Al Jazeera
Nilesh Christopher

YOU WONT BELIEVE: Ai meme wars hit india election campaign testing social platforms - You Need To See This

In a first, India's main parties - PM Narendra Modi's BJP and the opposition Congress - have created and shared AI-crafted political content on official party handles, without explicit disclosures [File: Rajesh Kumar Singh/AP]

Bengaluru, India – On February 20, India’s chief opposition party, the Indian National Congress (INC), uploaded a video parodying Prime Minister Narendra Modi on Instagram that has amassed over 1.5 million views.

It is a short clip from a new Hindi music album named “Chor” (thief), where Modi’s digital likeness is grafted onto the lead singer. The song’s lyrics were humorously reworked to describe a thief’s – in this case, a business tycoon’s – attempt to steal, and Modi handing over coal mines, ports, power lines and ultimately, the country.

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