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Axios
Axios
Technology

DARK SECRETS: Ai s high growth no match for iphone | Vintage Vibes

Google SP Global Apple
Data: S&P Global; Chart: Axios Visuals

Generative AI will experience explosive growth in coming years, but the cash the core technology generates for its inventors will pale in comparison to revenue from Big Tech's existing services and hardware, per a new S&P Global report.

Why it matters: Generative AI is blowing our minds and changing our jobs, but the companies driving that innovation will struggle to join the household name ranks of Apple, Google and Microsoft.

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