Battered by back-to-back lockdowns and pandemic-induced restrictions, the international destination of Kumarakom seems to be rushing back to business by adding fresh layers of experience to the guests.
As visitors begin trickling back to the lake-side village here, attempts are now on to re-brand it as a carbon-neutral and up-scale wedding destination. The move takes a cue from a growing consensus among the industry stakeholders for a more sustainable and connected approach to redo its popular image.
K. Arun Kumar, secretary, Chamber of Vembanad Hotels and Resorts (CVHR), said the destination had witnessed a significant increase in footfalls with a strong desire among travellers to make trips following the Omicron wave. The sector, according to him, expected a release of pent-up travel with restrictions easing further and consumer confidence returning.
