If there's one thing Aldi's PR team knows how to do, it's getting people talking. That's exactly what they've done with one of their latest tweets taking a cheeky swipe at M&S.
The German discounter is well known for its dupes and has become a staple with shoppers looking for cheaper versions of more expensive, branded items. Its reputation has landed it in hot water on occasion, particularly with M&S.
First came cake-gate (you'll no doubt remember #FreeCuthbert), then gin bottle-gate (which Aldi lost).
