Aldi has become renowned for its hilarious social media posts - which often poke fun at its competitors. The supermarket's recent drama with M&S over its Cuthbert the Caterpillar Cake - which bears strong resemblance to M&S's Colin the Caterpillar Cake - made headlines after the retailers' ended up taking the matter to court.
But Aldi's social team kept things funny by launching the #FreeCuthbert campaign on Twitter, leaving users in stitches. Adding fuel to the fire, they also cheekily referred to M&S as Marks & Snitches on the platform.
Now, the supermarket is up to mischief again with another hilarious tweet about the two stores' ongoing feud, the Mirror reports. The post likened the rivals to celebrities Selena Gomez and Hailey Bieber, who were recently pictured hugging and smiling together.