SHANGHAI: Alibaba Group has declined to reveal the final sales tally of its annual Singles Day shopping festival for the first time since it started the event in 2009, saying only that results were in line with last year.
Last year’s 8.5% rise in gross merchandise value (GMV) for Alibaba’s platforms had been its lowest yet, following a 26% jump in 2020. Before 2020, the festival was a one-day event.
