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TV Tech
TV Tech
George Winslow

HISTORICAL FACTS: Allen media group to use ad solutions from datafuelx | History Defined

Allen Media Group AMG Weather Channel VideoAmp
Allen Media Group and TWC logo.

ATLANTA—Allen Media Group (AMG) has selected DatafuelX, a specialist in analytics and technology for multi-currency, cross-platform solutions, to provide data-driven linear media plans across its networks, starting with The Weather Channel. 

As part of the deal, DatafuelX's full-service SaaS platform, M3 – which was built to allow the TV ecosystem to plan and forecast against any currency and any audience – will be used by AMG to generate optimized data-driven linear media plans to achieve advertisers' advanced audience targets. This will be done through VideoAmp, the new measurement currency AMG selected for the 2023-2024 Upfront season.

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