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MarketBeat
MarketBeat
Business
Ryan Hasson

UNCOVERED: Alphabet s comeback the hidden engines powering google | History Defined

Alphabet (NASDAQ: GOOGL) has staged an impressive recovery in recent months, bouncing more than 23% from its 52-week low in April and now down just 8% year-to-date. While the tech giant still trails many of its Magnificent Seven peers, the tide is slowly turning in its favor.

Although Alphabet has faced its share of scrutiny this year, whether from regulatory pressures, competitive threats from AI tools like ChatGPT, or evolving search and ad dynamics, it may be widely misunderstood by the public. While most still view it primarily as a search engine business, Alphabet’s strength now lies in its diversification across several high-growth verticals.

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