We’ve all been there: You’re sitting at home having a casual conversation with a friend about needing to purchase something innocuous like a new pair of shoes. Less than a day later, you pull up Instagram only to find... a targeted ad promoting your favorite footwear brand’s flash sale. Never one to pass up a steal on Crocs, you smash that “purchase” button.
Of course, despite countless eerie consumerist coincidences like this, there’s technically not a whole lot of concrete data linking your ever-present smart assistant systems like Siri, Google Assistant, and Alexa to actually customizing advertisements based on audio data. Well, there wasn’t much until just recently.
