Amazon has renamed its range of own-brand TVs to make identification easier, giving them the name 'Ember'. That started with the Ember Artline (with anti-reflective display), but it's now been applied to Amazon's other TVs.
On review here is what was originally launched as the Fire TV Omni QLED, announced in 2025, but now called the Amazon Ember QLED instead. It's the same TV, it just has a new name so you know to differentiate it from non-Amazon Fire TV models.