The generative artificial intelligence arms race has so far been largely contained between Google and Microsoft, with each tapping A.I. in hopes of edging out their rival in search and virtual office tools. But the sky’s the limit for A.I.’s potential applications as companies and investors pour billions into the technology, and Amazon is the latest tech giant to throw its hat into the A.I. ring.
Last year’s successful launch of OpenAI’s ChatGPT, which became the fastest-growing app in history when it hit 100 million users in only two months, showcased the technology’s lucrative potential and spurred companies into action. In addition to Google and Microsoft, Meta, Twitter, and Salesforce have all announced investments in generative A.I., even as the same companies choose to cut back on expenses and employees elsewhere.
