Amazon has unveiled their answer to Sky's Glass smart TV with the launch of their new Fire TVs. The new smart TVs have Alexa built in and offers users a unique way to stream their favourite Amazon shows.
The top-of-the-line Omni QLED Series features a 4K Quantum Dot Technology (QLED) display, hands-free Alexa controls, and the Fire TV Ambient Experience which turns the TV into a informative personal display that offers customers glanceable information, Alexa-powered widgets, and a canvas for artwork and photos when not streaming.
Catering to a variation of budgets, Amazon has also launched two other Fire TVs, one more expensive than the other. The Fire TV 4-Series brings films and TV shows to life with 4K Ultra HD, HDR 10, HLG, and it starts from £269. Whereas the Fire TV 2-Series offers the power of Alexa and Fire TV’s discovery-focused experience to any room at an affordable price, starting from £169.