Amazon has begun the rollout of its latest Prime Video app update, with big changes coming to the user interface, personalised content recommendation feature and easier navigation. Amazon says it's "bringing clarity and simplicity back to streaming" with this latest update, so let's take a deeper dive into what's new.
The most noticeable change is the app has a fresh lick of paint, and we have to say the new user interface is looking rather slick. Everything has been shifted down slightly, giving the key art of the feature programme or film more room to shine, and it's accompanied by buttons to instantly play the content and find out more details. This is a rotating carousel which will show featured content, new content available to rent or buy, and featured deals and benefits as part of your Amazon Prime subscription.
