Amazon Prime Video is set to join the ranks of streaming platforms vying for advertisers' attention during the upcoming industry 'upfront' market week in May. Following in the footsteps of Netflix's move last year, Amazon Prime Video will host a showcase targeting Madison Avenue during the traditional TV networks' upfront period. This event marks a shift in the landscape as U.S. media companies aim to secure the majority of their commercial inventory for the upcoming programming cycle.
The showcase by Amazon is scheduled for the morning of Tuesday, May 14, a slot previously occupied by Disney's ESPN presentation. The event is expected to highlight various offerings, including Amazon's new ad-supported Prime Video, Prime Video Sports, Twitch, Amazon Freevee, and Amazon Music. Despite earlier speculations about Freevee's future, Amazon's commitment to the platform indicates its continued presence for advertisers seeking to plan their advertising strategies for the upcoming year.
