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Sam Quirke

REVEALED: Amazon starts 2026 strong what it could mean for the year | Rare Historical Photos

Amazon AWS MarketBeat

Shares of Amazon.com Inc. (NASDAQ: AMZN) finished 2025 in a frustrating manner. After hitting an all-time high in November, the stock quickly retreated and ultimately ended the year essentially flat, a disappointing outcome given that the S&P 500 index gained 17% over the same timeframe.

The start of 2026 did little to inspire confidence. A sharp drop of nearly 2% on the first trading day of the year raised concerns around the start of a downtrend, but over the past week, the tone has shifted decisively.

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