Amazon is set to make its mark during TV's upfront week this year by hosting an upfront event on the morning of Tuesday, May 14. The event will take place at New York's Pier 36 event space, with a reception to follow. Amazon's lineup of media offerings, including Prime Video, Prime Video Sports, Twitch, Amazon Freevee, and Amazon Music, is expected to be showcased during the event.
While Amazon held an event last year on May 1 in connection with the IAB newfronts, this year it will be part of the main TV upfront week. This move aligns Amazon with other streaming giants like YouTube and Netflix, as well as traditional entertainment companies such as Disney, NBCUniversal, TelevisaUnivision, and Fox.