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Fortune
Fortune
Sasha Rogelberg

UNCOVERED: Amazon walmart and target finally realize their colossal pricing mistake now they re slashing costs to win back customers - The Untold Story

An Amazon Fresh worker restocks citrus in a store. (Credit: David Ryder/Bloomberg—Getty Images)

Amazon Fresh just became the latest big-box retailer to cut costs on thousands of items, following in the footsteps of Walmart and Target in reversing course on years of inflation-induced price hikes in a bid to lure back disgruntled customers. 

The company’s Amazon Fresh subsidiary announced Thursday it will slash the costs of 4,000 weekly rotating grocery products by up to 30%. The discounts will apply to both national and Amazon’s store brands.

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