Although the Radeon RX 7900 series has already launched, AMD's Radeon RX 6800 continues to be one of the best graphics cards in the retail market. Sasa Marinkovic, senior director of gaming marketing at AMD, wants to make sure that consumers don't forget that, sharing a chart showing the Radeon RX 6800's dominance over the GeForce RTX 3070.
Both the Radeon RX 6800 and GeForce RTX 3070 are last-generation products dating back to late 2020. Back then, it didn't make much sense to compare the two cards because they belonged to different tiers due to their MSRPs. The Radeon RX 6800 hit the market with a $579 MSRP, whereas the GeForce RTX 3070 launched with a $499 MSRP. Of course, neither graphics card retailed at their respective MSRP during 2020–2022.
Things have thankfully settled down since the end of Ethereum mining. The cheapest Radeon RX 6800 has dropped to $479, while the GeForce RTX 3070 now starts at $456, making them direct rivals.
While Nvidia has now launched the GeForce RTX 4070 to replace the GeForce RTX 3070, AMD hasn't released a successor to the Radeon RX 6800. The GeForce RTX 4070 also enters the market at $599, 20% higher than its predecessor's MSRP while offering GeForce RTX 3080-level performance at lower power requirements. That means pitting the GeForce RTX 4070 against the Radeon RX 6800 sort of misses the point, especially when we expect RTX 4060 Ti to arrive before the end of the month.
A better comparison will be between the upcoming Radeon RX 7700 (XT) and GeForce RTX 4060 Ti, or between RTX 4070 and whatever equivalently priced GPU AMD wants to ship. But let's go ahead with AMD's comparisons for now.
