
American Eagle Outfitters Inc (NYSE:AEO) shares are trading higher Wednesday after the company announced a collaboration with NFL star tight end Travis Kelce.
What Happened: American Eagle announced a limited-edition product collaboration with Tru Kolors, Kelce’s sportswear and lifestyle brand. The company will launch “AE x Tru Kolors by Travis Kelce” with the NFL athlete, who recently made headlines for his engagement to global pop star Taylor Swift.