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Benzinga
Benzinga
Business
Triveni Kothapalli

FORGOTTEN HISTORY: American express platinum refresh seen offering growth potential despite customer fatigue analyst - Caught on Camera

American,Express,Platinum,(amex,Platinum),Cards,In,A,Closeup,Image

American Express Company's (NYSE:AXP) refreshed Platinum card has drawn mixed reactions from existing customers but appears promising in attracting new ones, according to a survey of 250 affluent consumers.

Truist Securities analyst Brian Foran stated that the consumer poll revealed that 27% of current Platinum holders were optimistic about the changes, 35% were neutral, and 25% were negative.

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