One factor, above all else, helps explain the sensational rise of the online shopping marketplace Temu since its founding in 2022: ultralow prices. As a result, nearly six out of 10 U.S. online shoppers have made a purchase through the shopping marketplace in the past year, according to a recent survey commissioned by e-commerce marketing firm Omnisend.
But if Temu’s going to continue to win the wallets of U.S. shoppers in the years to come, it’s going to have to build something that its giant competitor Amazon has in spades: customer trust. Only 6% of Americans surveyed said they trust Temu more than Amazon.
