With more people preparing coffee at home because of the pandemic, the market for fun-flavored creamers and beans — Almond Joy! S'Mores! Strawberry cheesecake! — is exploding as we bring our Dunkin' Donuts and Starbucks taste buds to the living room.
Why it matters: American coffee consumption is at a two-decade high, per the National Coffee Association, and more of us are now drinking it at all hours of the day, sometimes instead of a sugary snack. That's a pandemic-era habit shift that's likely here to stay.
