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TV Tech

Phil Kurz

FORGOTTEN HISTORY: Amg chooses brightline for frame ad format - Caught on Camera

AMG Brightline Weather Channel Local Now Allen Media Group

The Weather Channel ‘Frame’ ad unit, wrapped around live content from HBCU Go.

LOS ANGELES—Allen Media Group (AMG) has launched an instream “Frame” ad for advertisers on its The Weather Channel, Local Now and HBCU Go connected TV (CTV) apps.

Brightline streaming ad technology powers the new Frame ad experience. The Frame ad unit squeezes back programming to make space for branded content, logos, interactivity and shoppable moments while programming continues.

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