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Motor1
Motor1
Business
Anthony Alaniz

BIZARRE: Another automaker shoots down apple carplay ultra - You Need To See This

Apple General Motors BMW Aston Martin

Automakers are beginning to realize the value screens have to offer to their bottom lines. Digitizing the automotive experience, putting features behind paywalls, and nickel-and-diming customers to access amenities they could own outright just a few years ago make who controls the screen vital to securing those future profits. General Motors ditched Apple CarPlay for its proprietary system, and now automakers are pushing back on CarPlay Ultra, Apple’s latest bid to control more of the in-car experience.

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