Apple has issued an apology for its recent iPad Pro advertisement that sparked backlash for its portrayal of technology's impact on human creativity. The ad, shared on social media by Apple CEO Tim Cook, featured symbols of creativity being crushed by a hydraulic press to reveal the new iPad Pro.
In response to the criticism, Apple's vice president of marketing communications, Tor Myhren, acknowledged the misstep and emphasized Apple's commitment to empowering creatives worldwide. Myhren expressed regret for missing the mark with the video and stated that celebrating user expression is a core value at Apple.
