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The Guardian - US
The Guardian - US
Technology
Kari Paul in Cupertino and Nick Robins-Early in New York City

INSANE: Apple debuts new apple intelligence ai features at wwdc 2024 | Rare Historical Photos

Apple Apple Intelligence Tim Cook WWDC United States Artificial Intelligence Google
Tim Cook at the Apple 2024 Worldwide Developers Conference in Cupertino, California.
Tim Cook at the Apple 2024 Worldwide Developers Conference in Cupertino, California. Photograph: John G Mabanglo/EPA

Tim Cook, the Apple CEO, announced a series of generative artificial intelligence products and services on Monday during his keynote speech at the company’s annual developer conference, WWDC, including “Apple Intelligence” and a deal with ChatGPT-maker OpenAI.

The new tools mark a major shift toward AI for Apple, which has seen slowing global sales over the past year and integrated fewer AI features into its consumer-facing products than competitors.

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