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Axios
Axios
Technology

EXPLAINED: Apple enters post cook era chasing its next hit | Vintage Vibes

Apple Tim Cook John Ternus Johny Srouji Google

The Tim Cook era is coming to a close with an existential challenge for Apple: figuring out what comes after the iPhone.

Why it matters: Cook extended the iPhone's success into products like the Apple Watch and AirPods and built a powerful services business. But the company hasn't broken into a major new category — and has stumbled into the AI era.

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