Apple’s stock is down nearly 20% so far in 2025, losing more than $750 billion in market value and falling from its position as the world’s most valuable company, particularly as a result of investor disappointment around Apple’s artificial intelligence efforts, with the company’s Apple Intelligence suite failing to impress. This week, Apple has a fresh AI-related headache—but this time, it comes courtesy of the world’s richest man, Elon Musk, who’s threatening “immediate legal action” if the tech giant does not remove OpenAI’s ChatGPT from the top of its App Store rankings.
It all unfolded late Monday, when the billionaire Tesla CEO took to the social network he bought for $44 billion, X, to level pointed accusations at Apple and its App Store practices. Musk alleged that Apple’s ranking system “makes it impossible for any AI company besides OpenAI to reach #1 in the App Store,” claiming this amounts to a “clear antitrust violation” and vowing that his artificial intelligence startup, xAI, “will take immediate legal action.”
