Music streaming now accounts for 69 per cent of global music revenues: $19 billion in revenue annually, according to IFPI's Global Music Report 2025. Spotify and Apple Music are two of the biggest services around – the former dominates, with a 31 per cent market share, while Apple Music has a still very respectable 15 per cent.
Considering Spotify had almost a 10-year head start (launching in 2006 to Apple Music's 2015), Apple has made up significant ground.
