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Tom’s Guide
Technology
Scott Younker

YOU WONT BELIEVE: Apple predicted to use aggressive pricing for the iphone 18 pro and pro max - You Need To See This

Apple Jeff Pu Tim Cook
IPhone 18 Pro colors: purple, brown, burgundy.

When Apple finally debuts the iPhone 18 Pro and iPhone 18 Pro Max later this fall, analyst Jeff Pu predicts the company will use an "aggressive pricing" policy. This will be done in spite of rising component costs thanks to RAMageddon.

The report, seen by 9to5Mac, comes from a Pu research note where he says Apple will use an "aggressive pricing strategy" for the Pro models.

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