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The Guardian - UK
The Guardian - UK
Technology
Alex Hern Technology editor

YOU WONT BELIEVE: Apple push into ai could spark smartphone upgrade supercycle - You Need To See This

Apple Apple Intelligence Francisco Jeronimo Gadjo Sevilla
The Apple iOS 18 logo and Siri AI icon are displayed on a smartphone screen, seen against a pale grey background with the Apple logo
Users updating to iOS 18 this autumn will find that only the most powerful iPhone models are able to run Apple’s new AI models. Illustration: Jonathan Raa/NurPhoto/Rex/Shutterstock

Apple’s big push into AI – which the company insists stands for “Apple Intelligence” – could spark an upgrade “supercycle”, with the intense processing requirements for the souped-up Siri limiting it to only the most powerful iPhones currently on the market.

The company risks angering users who will update to iOS 18 this autumn to discover that even a brand-new iPhone 15 is unable to run features such as automatic transcription, image generation and a smarter, more conversational voice assistant.

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