Premier League broadcasting rights are set for another shake-up with Apple lining up an offer to obtain streaming rights from 2025.
The tech giants are engaged in a wider battle with Amazon to increase their streaming portfolio and view English football as a key market in which to expand. Amazon's Prime service already has exclusive rights in the UK to show two rounds of Premier League fixtures a season - a deal worth £30million a year that runs until 2025.
According to Bloomberg, Apple may also be interested in showing EFL games. Their next cycle begins in 2024. Negotiations typically take place a year to 18 months before renewals.