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Daily Mirror
Daily Mirror
Sport
Alan Smith

FORGOTTEN HISTORY: Apple to join premier league bidding war in latest amazon streaming battle - The Untold Story

Premier League broadcasting rights are set for another shake-up with Apple lining up an offer to obtain streaming rights from 2025.

The tech giants are engaged in a wider battle with Amazon to increase their streaming portfolio and view English football as a key market in which to expand. Amazon's Prime service already has exclusive rights in the UK to show two rounds of Premier League fixtures a season - a deal worth £30million a year that runs until 2025.

According to Bloomberg, Apple may also be interested in showing EFL games. Their next cycle begins in 2024. Negotiations typically take place a year to 18 months before renewals.

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