Apple is in midst of an AI push and the iPhone creating tech giant has taken a big hit in the ongoing silicon war. Just as Apple unveiled its new M5 chip this October which is much more than just another hardware upgrade. It is a clear statement that the company intends to embed AI more deeply and natively across its core products.
But at almost the same time, a surprising personnel move shook Apple's AI mission as the executive recently put in charge to lead Apple's ChatGPT style search team is allegedly walking out to join Meta. This shocking twist tells a contentious story about Apple's evolving AI tech and the pressures it faces in the battle for talent and technological leadership in the ruthless silicon war.
